This holiday season, Jim Beam is looking to ring in the festivities with his new Bourbon cream, a “new innovation” from the legendary brand.
This limited edition alcohol combines a smooth and velvety cream liqueur with Beam’s Kentucky Straight Bourbon Whiskey. The result is described as a balance of cream complemented by hints of vanilla bourbon, caramel and oak.
To celebrate the launch of its limited-edition Bourbon Cream, Jim Beam is presenting a vacation-focused campaign called “Get to the Good Stuff,” which seeks to inspire people to speed up vacation formalities and spend more time getting away from it all. relax and enjoy family and loved ones.
As part of this, he created a limited number of kits available for purchase, which contain items to help you “get the right things”. The kits will be available on a first come, first served basis to legal age consumers at JimBeam.com/GetToTheGoodStuff for $ 19.99 and will include:
- The fastest wrapping paper – Avoid unnecessary unwrapping and view your gift through the transparent paper.
- The shortest holiday story – As quick to read as they come, this story allows you to spend less time reading vacation stories, and more time creation yours with your friends and family this season.
- The fastest board game – This one should only last a few minutes, instead of several hours.
- The easiest and fastest recipes – To help you whip up your signature signature cocktail for the night… whether you have bartending skills or not.
“Jim Beam has brought people together for life’s everyday moments, as well as the most meaningful moments, like time spent with family on vacation, for over 200 years,” said Veronique Mura, vice president of marketing for Jim Beam at Beam Suntory, in a prepared statement. “Going to the good stuff means more meaningful times with family and friends, and Jim Beam’s Bourbon Crème is the latest indulgent innovation that makes the perfect drink for toasting special moments, like finally being able to enjoy time with family once. these vacations to-do list is complete.
Jim Beam Bourbon Cream is bottled at 30 proofs and retails for a suggested retail price of $ 19.99 for 750ml. It is now available for a limited time at select retailers nationwide.