Jim Beam® Launches Limited Edition Bourbon Creme Just In Time For The Holidays


CHICAGO, December 9, 2021 / PRNewswire / – This Holiday Season Jim Beam® helps you ring in the festivities with his new Jim Beam® Crème Bourbon – a rich and festive drink to savor with those who matter most. Jim Beam Bourbon Cream, a new innovation from a historic brand, combines a smooth and velvety cream liqueur with the best Kentucky Straight Bourbon whiskey in the world. The result is a balance of delicious cream complemented with hints of vanilla bourbon, caramel and oak, making it the perfect drink to add a holiday “spirit” to any gathering this season.

To celebrate the launch of its limited-edition Bourbon Cream, Jim Beam is unveiling a vacation-focused campaign called “Get to the Good Stuff,” which encourages people to speed up vacation formalities and spend more time relaxing and to benefit their families and loved ones. those. Actress and bourbon fan Emily hampshire partners with Jim Beam to create social content and share how she plans to “stock up on the good stuff” this holiday season.

Jim Beam also creates a limited number of kits available for purchase, which contain items to help you “get the right things”. Kits will be available on a first come, first served basis to legal age consumers at JimBeam.com/GetToTheGoodStuff starting today for $ 19.99 and will include:

  • The fastest wrapping paper – Avoid unnecessary unwrapping and view your gift through the transparent paper
  • The shortest holiday story – As quick to read as they come, this story allows you to spend less time reading vacation stories, and more time creation yours with your friends and family this season
  • The fastest board game – This one should only last a few minutes, instead of several hours
  • The easiest and fastest recipes – We’re here to help you whip up your homemade cocktail for the night… whether you have bartending skills or not.

“Jim Beam has brought people together for life’s everyday moments, as well as the most meaningful moments – like family time on vacation – for over 200 years. ‘Going to the good things’ means more meaningful moments with family and friends, and Jim Beam Bourbon Creme is the perfect cocktail to savor those moments, ”said Veronique mura, vice president of marketing for Jim Beam at Beam Suntory. “Jim Beam Bourbon Cream is the latest indulgent innovation that makes it the perfect drink for toasting on special times – like finally being able to enjoy family time once this vacation to-do list is over.”

Jim Beam Bourbon Cream is best enjoyed on ice or in hot chocolate with Jim Beam Bourbon Cream. At 15% ABV (30 proof), it has a suggested retail price of $ 19.99 for 750ml and is now available for a limited time only at select retailers nationwide.

For more information on Jim Beam® Bourbon Cream, follow us on Twitter (@jimbeam) and Instagram (@jimbeamofficial) or visit jimbeam.com.

About Jim Beam
Jim Beam, the world’s best-selling bourbon, has been bringing people together since 1795. Sleek. Smooth. Refined. That’s what years of aging in new charred oak barrels do to our Kentucky Straight Bourbon. The seven generations of master distillers have remained faithful to the family recipe handed down for more than 225 years. Today, the Jim Beam product portfolio includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil’s Cut, Jim Beam Rye, Jim Beam Lineage, Jim Beam Old Tub, Jim Beam Vanilla, Jim Beam Honey, Jim Beam Orange, Jim Beam Peach, Jim Beam Apple, Jim Beam Kentucky Fire, and Red Stag by Jim Beam, among other offerings.

Drink Smart®
Jim Beam® Bourbon Cream Liqueur, 15% alc./vol.
© 2021 James B. Beam Distilling Co., Clermont, Kentucky


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